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NordiMarketing · Planner, Spend & ROI

Marketing that answers to revenue.

Because the CRM lives in the same suite, Nordi Marketing can do what agencies and analytics tools can't: connect every rupee of ad spend to actual enquiries, actual admissions and actual fee revenue — per channel, per campaign, live.

  • CPL · CAC · ROI per channel
  • Spend-to-enrolment attribution
  • 90-day execution playbook
Book a demo Follow a lead's money
Command centre — this quarter Live
₹4.2LAd spend
372Leads
5.2×Blended ROI
ChannelLeadsCPLROI
Meta Ads214₹3125.8×
Google Ads158₹2874.6×
Organic + referral96—Tracked
Closed-loop attribution

From ad click to admission, attributed.

Vanity dashboards stop at "leads". This flow keeps going — through the pipeline, into admissions, all the way to fee revenue.

Spend-to-revenue — real-time data flow Live
Campaigns runMeta and Google Ads connect live; every campaign URL is built & registered centrally.
2 connected
First-party trackingYour own site analytics record the visit — no third-party pixels required.
Own data
Lead lands in CRMThe enquiry carries its source and campaign — attribution is born, not bolted on.
Attributed
Pipeline → admissionFollow-ups, visits and the verified application play out in Nordi CRM.
23 this week
Revenue countedFees post to the ledger — CPL, CAC and ROI compute from reality.
ROI 5.2×
Command centre

One screen leadership actually reads.

Spend vs pipeline vs revenue on a single overview — with the operational guardrails that keep the machine honest between reviews.

  • Live platform connections. Meta (page, Instagram and Ads) and Google Ads feed real numbers on a cache the dashboards read instantly.
  • Silence alerts. A posting-consistency monitor flags social accounts that go quiet — before a silent fortnight becomes a silent quarter.
  • Campaign link registry. Every tagged URL the institution runs is built and recorded in one place — attribution survives staff changes and agency handovers.
  • First-party analytics. Your website traffic is measured by your own suite — the funnel's top lives in the same system as its bottom.
Guardrails — this week Live
Meta Ads syncingSpend ₹1.8L MTD · 214 leads attributed to 6 campaigns
Instagram silent for 6 daysConsistency alert raised — last post: Founders' Day reel
3 new campaign links registeredAdmissions-2027 UTM set · auto-tracked on the site
Landing page conversion dippedEnquiry form at 2.1% vs 3.4% avg — review queued
Keyword planner — campaign blueprint
Intent groupKeywordsAvg volBudget
Admissions-ready · "admission 2027"382,90045%
Comparison · "best school near…"645,40030%
Curriculum · board & syllabus513,10015%
Brand defence1288010%
90-day execution calendarSEO fixes, ad launches and content mapped week by week
Generated
Intelligence & playbook

A plan, not just a dashboard.

Numbers describe; the playbook prescribes. Nordi Marketing turns competitor data and your own history into an executable quarter.

  • Keyword intelligence. Upload competitor keyword exports from any tool; get one de-duplicated report grouped by intent, with a campaign blueprint and the budget split already done.
  • SEO mapped to real pages. The growth playbook ties every keyword strategy to actual pages on your site — with local SEO and verified social identity covered.
  • Grounded ad planning. The ads account plan is built from your actual spend history — not template numbers — and rolls into a 90-day execution calendar.
Why Nordi Marketing

The USP, plainly.

Revenue attribution

Only a suite that owns the CRM and the ledger can compute true CPL, CAC and ROI — from click to collected fee.

First-party by default

Your traffic, your links, your lead data — measured by your own system, immune to pixel deprecation and agency churn.

Guardrails, not reports

Silence alerts and conversion dips surface themselves — problems reach you while they're still cheap to fix.

Prescriptive playbook

Keyword blueprints, budget splits and a 90-day calendar — the quarter is planned, not just measured.

In the suite

Better with the rest of Nordi.

Nordi Marketing Nordi CRM

Every lead lands with campaign attribution — the pipeline knows which rupee brought which family.

Nordi Finance Nordi Marketing

Fee revenue closes the ROI loop — channel performance is measured in collected rupees, not clicks.

Nordi Marketing Assistant

"Which channel gave the cheapest admissions last month?" — answered from live attribution data.

Multi-campus Nordi Marketing

Compare CPL and ROI campus by campus — put the next ad rupee where it converts best.

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Find out what an admission really costs.

Bring last quarter's ad spends to the demo — we'll trace them to enquiries, admissions and revenue in front of you.

Book a demo
+91 97429 14011 +91 63832 51116 shaswath@gmail.com martin.aclogin@gmail.com